Brand Story

The Alcantara Sisters created ORNA®️ Concept in 2016 with a goal: to develop high quality products, 100% handmade in Brazil. 

The sisters learn something with their mother, that later would become part of the brand's DNA: buy good things, own them for a long time. ORNA's first product designed was a bag inspired by their mother's most iconic bag - and vintage, now, becomes timeless.

ORNA® Formula is a Digitally Native Startup founded in Brazil by the Alcantara Sisters. 
The goal behind the brand is clear: skincare routine should be simple and efficient. At ORNA® Formula, we develop Smart Cosmetics Products with the perfect balance between nature and technology for a minimalist skincare routine.
ORNA® Formula has been featured at ForbesGlamour and Vogue Brazil.

Barbara, Debora and Julia Alcantara, co-founders of ORNA Concept and ORNA Formula, photographed by Gutyerrez Edelmann